Marketing
About Team Marketing
Team Marketing promotes Recreation and Wellness programs and services on social media, the web, the app, blog (bewellauburn.com), and in person through student experiences and events.
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With a team primarily composed of students, our goal is to bring awareness to Recreation and Wellness programs and services in a relatable, educational, and entertaining way.
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Responsibilities include the Recreation and Wellness website, Be Well blog, social media promotion, photography, videography, the Recreation and Wellness app, digital signage, and producing large-scale student events.
Be Well Blog
Be Well is an online blogazine written for students, by students to entertain and inform the Auburn University community about all things health and wellness. Topics include sports, fitness, wellness, outdoor and campus life.
Media Requests
Need to shoot photography or video in a Recreation and Wellness facility? Want to team up for a photoshoot? Contact us at recwellness@auburn.edu and we'll assist with logistics, talent, and scheduling.
Events and Collabs
Recreation and Wellness is happy to collaborate with you and your organization for admissions and recruiting events, partnerships, and other student experiences. Contact us at recwellness@auburn.edu with details.
Social Media
Connect with us on social media channels @auburnrecwellness. You'll find us on Instagram, Twitter, Facebook, Pinterest, and Tiktok. Follow for updates on all things Rec/Wellness.
The App
Download our app by searching "Auburn Rec" in The App Store or on Google Play. Get up to the minute hours, class information, and details about all Recreation and Wellness programs, services, and events, right at your fingertips.
Partnernships
Interested in partnering with us or sponsoring a program or event? Each year, our team works with local restaurants and businesses to provide awesome experiences for Auburn students.
Awards and Honors
NIRSA Creative Excellence Awards
Job Responsibilities
Writing
Social Media
Video Scripts
Blog Posts
News Releases
Write/edit social media posts, promotional copy, video/audio scripts, news releases, and blog posts.
Participate in editorial meetings, conduct interviews, schedule photography, create website posts, and may train/mentor other writers.
Graphic Design
Promotional Graphics
Brochures
Digital Assets
Logos and Branding
Design digital artwork for Recreation and Wellness programs and services including flyers, signage (print and digital), social media, apparel, promotional items, displays, and the web.
May train/mentor other graphic designers.
Photography
Blog Photography
Events and Programs
Portraiture
Photograph and edit high-quality photos for Recreation and Wellness programs, services, and events.
Prepare photography for use in social media, print, digital signage, and the web. May schedule, plan, shoot the Rec/Well blog at bewellauburn.com. May train/mentor other photographers.
Video
Social Media
Events
Testimonials
Produce and edit videos for promotion, social media, digital signage, and the web.
Write scripts, coordinate talent, schedule video shoots, and present final work for approval. Regular assignments include Get RECognized, REConnect with the Rec, 'Round The Rec and various promotional videos and special projects as assigned. May train/mentor other videographers.
Social Media
Curate or write and schedule approximately 150-200 social media posts per month, (on four active social channels) including Snapchat, Instagram, Facebook, and Twitter. Requires great attention to detail including changes in dates, times, location, etc. May train/mentor other social media specialists.
Events
Get Rec'd
Polar Plunge
Yoga Rave
Splash Bash
We work with our programs to produce events like Get Rec'd, Yoga Rave, Champ Nights, Polar Plunge, Splash Bash, Auburn Ascent, and more.